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Our Direction

LTCAM advises Government and Regional Health Authorities on matters of legislation, policy and funding that promote evidence-based decision-making in the delivery of care and services to the older adult. In partnership with like-minded organizations, LTCAM develops and promotes collective positions that identify seniors’ care, living options and solutions in relation to the health care system. LTCAM will leverage our education and information activities, namely our annual provincial conference and website, by emphasizing care and living options for the older adult.

What We Do

The Long Term & Continuing Care Association of Manitoba (LTCAM) is a not-for-profit corporation with almost 150 members, representing more than 10,000 elderly persons and staff across the continuum of care. Incorporated in 1959, we have grown to represent non-profit and private Assisted Living residences, Supportive Housing and Personal Care Home residences, spanning all regional health authorities across Manitoba. We also have an expansive Commercial membership that provide supports and services to Manitoba seniors. Our membership continues to expand and diversify. 


For over 60 years, the Long Term & Continuing Care Association of Manitoba (LTCAM)—a non-profit, membership-based organization—has been a valued adviser and partner in the promotion of safe care and living options for seniors living in Manitoba.


Our mission has always been to improve the quality of care provided to long-term and continuing-care residents, and clients. Each day, our members care for Manitoba’s most vulnerable seniors. We also work closely with provincial long-term care providers across Canada through the Canadian Association for Long Term Care, and we continue to share information and education that uses the best national evidence available to improve the quality of care for residents throughout the province and Canada.

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